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The bird is chosen for the Bobby Benson Center as a symbol of freedom from chemical dependence. When unrestrained, the bird moves about at will and knows no boundaries. As young people break enslavements to drugs and alcohol, they too can direct their own choices and begin to realize their limitless potential.
Additionally, the Bobby Benson Center's logo also depicts the bird carrying a branch of "maile" leaf. Here in Hawaii, the maile (alyxia oliviformis) is a unique, native vine with fragrant leaves that are used to create leis for special occasions. The maile is also used to symbolize love and a desire for peace. As young people come to realize the hope of overcoming their struggles with chemical dependency and substance abuse, they learn to love and respect themselves and those around them, as they strive towards a more healthy and peaceful existence.